Technical SEO optimizations are performed on your website’s back end to make sure it complies with Google’s requirements for site security and user experience, as well as to make it as simple as possible for Google to do its functions on your site. The following are some of the most important technical adjustments to make:
Page speed: In addition to picture sizes, your website’s underlying code and the order in which its content loads can both affect how quickly it loads. Lazy loading and page performance enhancements are useful in this situation.
Security: Ensure that HTTPS is being used on your website rather than HTTP.
Mobile-first: Being mobile-friendly is no longer sufficient. Your website must be entirely responsive because Google’s crawling is becoming mobile-first.
Important Web Facts: Utilizing these three indicators, you may measure how well users are responding to your page. Here you may find out how to raise your Core Web Vitals.
URL formatting: An ordered site structure makes it simpler for Google to crawl your site, for users to traverse it, and for you to segment data in reports. Examples of such a structure include using /blog, /landing pages, and /product buckets.
Site structure: A user should ideally be able to reach any page on your website with no more than three clicks. Here, the internal connection is crucial.
an internal connection framework
Canonical URLs: The URL you want to use to symbolize a group of identical pages is a canonical URL. For any given set of duplicates, Google will try to determine the canonical URL, but you can also tell it by using canonical tags or 301 redirects. We have http://wordstream.com as an illustration.
http://wordstream.com/ \shttps://wordstream.com
https://wordstream.com/ \shttps://www.wordstream.com/
Each leading to the same canonical URL:
Crawlability/indexability: Together, your sitemap and robots.txt inform Google of the pages you want it to crawl and index.
The markup for schema: When appropriate, schema markup enables Google (and other search engines) to present rich results by assisting them in understanding the types of material you have. Sitelink schema, for instance, can provide you with additional space on the SERP:
Review schema can make you more appealing, though:
Reviewing schema markup is one way to increase website traffic.
There are numerous schema types that are applicable to various company kinds. In our guide to schema for SEO, you can read more about schema and markup.
SEO tools
Without data, it is impossible to perform good search engine optimization, and in order to obtain data, you need tools. Fortunately, the majority are free. The ideal SEO approach calls for the following means:
The industry benchmark for website traffic analytics is Google Analytics, which is also free. Use it to track any and all SEO indicators, including traffic, time spent on a page, engagement with the page, number of pages per session, and (a lot) more, to evaluate your performance.
Google Search Console: GSC is crucial for technical and content-focused SEO. Although some Search Console data is included in Google Analytics, the platform offers a lot of additional information. Use it for indexing, granular query analysis, Core Web Vitals, and other purposes.
Tools for keyword research In order to locate keywords that are practical for you to target in terms of search volume and competitiveness, as previously indicated, you’ll need these. Find the finest paid and free keyword research tools for you using my roundup.
SEO software: You’ll need a premium SEO tool like Ahrefs, Moz Pro, Screaming Frog, SEMrush, etc. if you want to look at more in-depth SEO metrics like backlinks, competitive statistics, and advanced keyword data. For the first 500 (or whatever) links, some of these provide free trial versions or free services.
Website evaluators: Website graders can simplify SEO for you and provide more direction, in contrast to the aforementioned tools, which are frequently complicated and require you to understand how to make sense of the data.
