It’s more important than ever for firms to operate their own affiliate programs given the tremendous rise of affiliate marketing in recent years.
It entails businesses employing affiliates to market their goods and services while paying them a commission on each sale.
As a result, affiliate marketing is a great, low-risk, low-cost method for businesses to increase sales and brand exposure without having to hire their own in-house advertising and marketing team.
The predicted increase in affiliate marketing spending from $5.4 billion in 2017 to $8.2 billion in the U.S. alone.
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SEO And Affiliate Marketing
Both affiliate marketing and search engine optimization (SEO) aim to increase sales by bringing relevant, high-quality visitors to a website.
As a result, it is important to avoid viewing these two marketing initiatives as competing entities.
Instead, consider them to be one and the same, operating in perfect harmony to boost website traffic and boost revenue.
The most prosperous publishers in the affiliate marketing industry mix the two to achieve maximum success.
In order to maximize search traffic and income, SEO affiliate marketing requires selecting the correct affiliate programs and products.
Publishers frequently get the most out of affiliate marketing by producing articles that are truly helpful to their audience and put the reader’s experience first.
Publishers frequently accomplish this by writing “Best of” or “Top X” posts that address the demands and problems of their audience while also providing them with the opportunity to monetize their content through the use of affiliate links scattered throughout the posts.
Publishers can encourage a genuine user experience that puts their readers first by including relevant and contextual affiliate links in such posts.
When compared to other marketing strategies like sponsored articles, this is one of affiliate marketing’s most important advantages.
Consumers today are becoming less and less interested in information that is mostly business-related since it is seen as being fake and dishonest.
Everyone benefits when high-quality material is prioritized gives value to readers and is combined with relevant and appropriate affiliate connections.
Google also rewards authors that produce unique content and provide their audience with genuine value.
Such publications are rewarded by being elevated in search results and receiving increased traffic.
But how can brands find the time to run and expand their affiliate marketing program in today’s fiercely competitive and increasingly dynamic market?
The best affiliate marketing software, which streamlines the entire process, is the answer.
Brands did not have the luxury of employing affiliate software that provided them with all the tools necessary to manage an affiliate marketing program in the early days of affiliate marketing.
Because of this, brands in the past frequently had to manage every part of affiliate marketing on their own in order to run successful affiliate marketing programs.
It goes without saying that this method required a lot of time, and brands lacked the resources needed to take on such a task. Thankfully, this isn’t the case anymore.
Brands must therefore use the appropriate affiliate marketing software to maximize ROI in the fiercely competitive affiliate marketing market of today.
The definition of affiliate marketing software and the characteristics of a top affiliate software platform will be covered in this article.
We’ll also go through the top 10 platforms for affiliate marketing software that businesses may employ to advance their affiliate programs.
An affiliate marketing software is what?
Simply said, affiliate marketing software is an all-inclusive platform that streamlines the administration of affiliate marketing programs.
It enables businesses to monitor, control, and expand their affiliate marketing initiatives.
Standard functionality including affiliate onboarding, working with affiliate partners, affiliate tracking and reporting, and managing referral, cost, and commission payments are shared by the majority of affiliate marketing software systems.
How Do You Know If A Software Platform For Affiliate Marketing Is Good?
Even though most platforms for affiliate marketing software have similar features, what distinguishes the best ones from the worst is what matters.
First and foremost, the platform itself needs to have an easy-to-use interface.
All of the top affiliate tools and services are available on an affiliate marketing platform.
However, if the dashboard is challenging for most users, the work is pointless.
Additionally, affiliate marketing software platforms must include a huge number of third-party SaaS connections because firms typically use a variety of Software as a Service (SaaS) platforms for affiliate marketing and e-commerce.
Strong tracking and reporting tools are provided by the top affiliate marketing software platforms.
To properly calculate the ROI of their affiliate efforts, brands need to be able to precisely track their affiliate sales and have access to detailed data in real time.
A smart affiliate marketing platform will also give brands all the tools they require to start, run, promote, and scale their affiliate programs, including adaptable commission management and customized real-time affiliate tracking and reporting options.
They should also give their customers peace of mind by offering the best fraud detection and other security tools.
Last but not least, even the best affiliate marketing software platforms are useless without reliable customer support that is accessible around the clock. Customer service that is readily available is crucial for both affiliates and brands.
1. Software for Affiliate Marketing in the Top 10: Refersion
Refersion is one of the top affiliate marketing software platforms available, having been in business for more than seven years and serving more than 20,000 clients.
Brands can manage every part of their affiliate program with its comprehensive and highly customizable interface, including keeping track of every affiliate activity and running through real-time reporting.
Refersion provides businesses with all the resources they require to expand and market their affiliate programs, including the ability to control disbursements, commissions, and tax automation.
Refersion has one of the biggest marketplaces full of affiliates for marketers to discover and interface with all the main e-commerce SaaS systems.
It offers some of the best fraud detection and security capabilities available, giving brands piece of mind.
Finding any substantial drawbacks to such a well-known affiliate platform is trickier than it appears.
If we had to pick one thing, we might say that its pricing isn’t the most affordable in comparison to some of the other platforms on our list.
However, for $89 a month, Refersion is the only affiliate marketing program that provides the same level of premium affiliate capabilities, a marketplace, and customer support.
2. One of the largest affiliate marketing software platforms for cloud automation is Impact Impact.
Brands can create automated affiliate or influencer marketing programs using the company’s patented Impact Partnership Cloud.
It provides brands with a respectable marketplace, marketing resources, and analytics to monitor and control their affiliate programs.
Pricing, however, is not readily available and necessitates a personalized quote.
Tapfiliate might be a fantastic option for companies that run mostly on e-commerce SaaS platforms and get their money from them.
It has an automated mode that can handle tasks like drip advertising, social media sharing, and onboarding new affiliates.
Advanced tracking and reporting capabilities are available through Tapfiliate, but the majority of the functions are only available through the Pro plan, which starts at $149 per month (not the cheapest on the list).
Starting at $89 per month is the Essential plan.
Affise is a fantastic option for agencies who manage several affiliate networks on an Enterprise level because of its user-friendly and highly customizable interface.
It has good integration with third-party SaaS services and may be accessible via the web, cloud, or SaaS.
Office’s smart targeting tool, which enables audience targeting using factors like geolocation, device, language, or device connection speed, is a notable feature.
Strong tracking and reporting capabilities are also available through Affise.
However, the majority of companies with affiliate programs find it to be less easily accessible due to its $499 monthly beginning fee.
It is better suitable for agencies and brands at the Enterprise level.
5. Zanox, formerly known as Awin Awin, and Affilinet merged in 2017, transforming Awin Awin into one of the biggest affiliate marketing platforms with more than 200,000 marketers and more than 15,000 advertisers.
It has a few of the marketing and reporting functions you might anticipate from such a big network.
However, it lacks several fundamental affiliate capabilities you might anticipate, such as fraud detection security or affiliate tracking.
Awin offers free registration, but the platform does not charge a set monthly fee due to its performance-based payment strategy.
Brands instead pay a fixed cost per acquisition.
6. Cake Cake is another affiliate marketing tool that may be accessed online, in the cloud, or as SaaS.
Cake collaborates with more than a dozen partners to provide a range of streamlined and automated services, but its live reporting and tracking features are what really set it apart because they let businesses optimize their affiliate efforts in real-time.
Cake requests a custom estimate instead of listing prices on its website.
Additionally, it lacks any ready-made marketing promotional tools, making it less than ideal for new users just getting started with affiliate networks.
Launched in 1998, ClickBank was one of the earliest affiliate systems. It has now expanded to become one of the biggest affiliate marketplaces with more than 200 million users.
Brands that offer continuous subscription services can get native support from ClickBank.
It makes it simple for marketers to develop repeatable, one-click purchases, enabling them to offer subscription services without requesting manual monthly payments.
Additionally, it provides a few of the usual affiliate features available on most affiliate platforms, like affiliate reporting, payments, commission administration, and third-party integrations.
However, it doesn’t provide a demo, free trial, or monthly price, unlike the majority of the other affiliate platforms on this list.
Instead, ClickBank levies a non-negotiable fee of 7.5% + $1 per sale along with a one-time activation fee.
8. CJ Affiliate On a single platform, CJ Affiliate provides access to hundreds of markets and businesses. It offers a dashboard that is fully customizable, as well as several reports and specialized features.
The fact that CJ Affiliates provides specific solutions like Deep Link Automation and Product Widgets that help brands increase the ROI of their affiliate programs is perhaps most notable.
By utilizing the content of their partners, marketers may increase lead generation with CJ Affiliate.
It also doesn’t offer a demo or a free trial, and the only way to get the price is through a custom quote.
9. TUNE TUNE uses its own marketing technology to enable brands to create, manage, and expand their affiliate partner networks.
Like the majority of the other systems on this list, TUNE provides customizable tools, reporting, commissions, payments, and real-time affiliate tracking and reporting.
Its pricing is on the expensive side at $279 for the Professional plan and $799 for the Enterprise plan, and it doesn’t offer affiliate promotional capabilities like most other platforms.
LeadDyno is a company that specializes in promoting affiliate programs, and it may have the most promotional features of any affiliate marketing software platform.
Brands may construct a variety of promotional campaigns with LeadDyno, including email and newsletter campaigns, and post them on social media.
It provides comprehensive tracking and reporting tools that let businesses keep an eye on and improve their advertising campaigns.
LeadDyno focuses on affiliate promotional tools, therefore it lacks some of the more powerful affiliate capabilities that most of the other platforms on our list offer, allowing brands to manage and improve their affiliate campaigns in real time.
Additionally, no fraud detection tools are offered.
Pricing is still reasonable, with the Starter Plan starting at $49 per month, the Biz Builder Plan at $59 per month, and the Accelerator Plan at $79 per month.
Brands can quickly start affiliate programs and track the referrals and sales generated by their affiliate partners thanks to excellent affiliate software solutions.
Brands should have access to all the resources they require to create, advertise, and expand their affiliate program with excellent affiliate marketing software.
In addition, they ought to offer flexible and user-friendly reporting tools that let businesses monitor the effectiveness of their affiliate programs in real-time.
After all, companies cannot accurately evaluate the effectiveness and profitability of their affiliate programs and collaborations without dependable tracking and reporting tools.