Think about how difficult it would be to find an electrician if every Google search produced results from a global SEO database.
How many search results pages would you need to sift through to locate a beautician in your area?
Contrarily, consider how ineffective your digital marketing approach would be if your local company had to go up against every rival on the planet for clicks.
Fortunately, Google has provided a fix for this problem in the form of local SEO.
It’s a quick and simple approach to tell the individuals who are most likely to use your business it by letting you target just the local clients in your area.
But what if you operate in several different cities?
Is it possible to rank for multiple-city-targeted keywords without jeopardizing your local SEO?
Naturally, it is.
One warning, though, before you rush off to optimize your website for local searches: If you do it incorrectly, it could potentially work against you. Therefore, it’s crucial that you complete it accurately.
Although it is a little more difficult than simple search engine optimization, we are here to help you every step of the way.
You’ll quickly rank in searches for all of your locations if you follow the steps below. Are you prepared to begin?
Why is local SEO so crucial?
Why even bother with local SEO if it could potentially “damage” you? Here are two solid justifications:
Foot Traffic Is Attracted by Local SEO
Think about going away to your cousin’s wedding.
You’re in your hotel room the night before the big event when you have the urge for a cheese pizza.
When you pick up your phone, what do you Google?
In my opinion, no.
No, you’re most likely going to Google a phrase like “best pizza in Louisville,” for example.
You don’t simply say, “nice to know,” and go to bed after receiving the results.
No. Instead, you proceed with the action that originally sparked the search. So you take up your phone and place the pizza order.
Alternately, you get up, hail a cab, and eat at that amazing pizzeria.
You’re not the only one who is doing this, either.
In reality, searchers visit 1.5 billion locations each month that are relevant to their searches.
Additionally, you are not the one in a million people conducting a local search.
The goal of about 46% of Google searches is local.
That’s a lot!
Therefore, reconsider bypassing local SEO the next time you consider doing so.
It might even be the key to enticing that vacationing stranger to check out your pizzeria. (Or visit a spa. For example, a hardware store—you get the idea.)
Local SEO Helps You Rank Higher On Google We are all aware of the SEO KPIs you should monitor to appear higher in search results.
Here are two of them:
a click to your website.
Indexing for keywords improves.
You can kill two birds with one stone by using local SEO. Keep in mind that it depends on the searcher’s proximity to the business and location.
1. Are City Pages Beneficial For SEO?
In the distant past, when SEO was still in its infancy, city pages were utilized to stuff local keywords in order to improve Google ranks.
You might, for instance, establish a page and add content about flower delivery.
Then, you would duplicate your information onto numerous pages, each of which would have a different city in the keyword.
Consequently, there are pages for [flower delivery in Louisville], [flower delivery in Newark], and [flower delivery in Shelbyville], all of which include the exact same information.
As is always the case, Google quickly became aware of this spammy technique.
It was important to it that sites doing it were flagged and punished when it released the Panda Update.
City pages can therefore harm your SEO and devalue your website.
not if you do them correctly.
This leads us to…
How Can I Google Optimize My Company For Multiple Locations?
Use the Google Business Profile, first
Keep in mind that Google’s goal is to compile and present the most accurate and relevant information to online searchers.
Its objective is to provide them with precisely what they need.
This implies that you will have a better probability of ranking in the SERPs if they can validate your business.
Google Business Profile, please.
You are certifying to Google your exact services and location when you register for a Google Business Profile.
Google will feel secure sharing your material with users as a result.
The good news is that using Google Business Profile is simple and free.
Simply register, declare your company, and enter as much information as you can about it.
You may further improve your Google Business Profile account by adding photos and customer reviews, as well as responding to feedback.
2. Join the Local Map Pack on Google
Ever performed a local search on Google and received three featured suggestions?
That’s right, like this
These companies are indeed quite fortunate.
It’s likely that users will choose one of them and not look elsewhere for their plumbing needs. Good luck to everybody else.
Of course, this makes being one of the three listed in the Local Map Pack highly valuable. And you can be with the appropriate methods.
Here are three steps you may do to improve your chances of landing one of the three highly sought-after positions:
Create A Google Business Account
Google gives verified websites priority, as was already mentioned in the preceding point.
Give Google all of your information
Give Google all of your contact details, including your business’s name, address, phone number, and hours of operation.
Images and other media also function beautifully. And don’t forget, everybody enjoys visuals.
Make Use of Your Reviews
The more positive evaluations you receive, the more likely it is that Google’s Local Map Pack will include you.
3. Create a Linking Structure Within Your Website
You may not be aware that improving your internal linking structure will improve your SEO.
Having external links pointing at your website is wonderful, no doubt.
But you have no power over them. And gaining them requires some effort. Internal linking will support you if you can’t yet obtain them.
Improve the navigation on your website.
Which page on your website is the most important? Let Google know.
Improve the architecture of your website.
All of them will raise your Google ranking and raise the possibility that a local searcher will find you.
4. Construct Your NAP Citations
Name, address, and phone number are referred to as NAP.
It typically refers to your company’s web information.
Your website should be the first location where your NAP appears.
As a general guideline, place this information at the bottom of your homepage because that is where visitors are most likely to look.
Listing your company’s details on online data aggregators is also a terrific idea.
Leading websites like TripAdvisor, Yelp, and Microsoft Bing receive data from these aggregators.
Here are a few of the major events you must not miss.
Axle Data (formerly known as Infogroup).
If you want a feature like this, listing your website on all the major aggregators may sound laborious, but it’s worth it.
Your chances of being included on Google’s Local Map Pack or on websites like Yelp and TripAdvisor might be severely harmed by a single error.
5. Use Schema Markup, no
Schema markup, also referred to as structured data or just schema, on your website can have a big impact on your local SEO rankings.
Newcastle hopes to win the Carabao Cup to break a 54-year trophy drought.
However, it could seem intimidating if you’re not a coder.
Don’t worry; using it is easier than you would imagine.
To create a standard vocabulary for search engines, Google, Yahoo, Yandex, and Microsoft collaborated to create Schema.org in 2011.
Google has been quite clear that it does not affect search rankings, despite the fact that it can be used to enhance visitor time spent on a website, help you appear for relevant queries, and improve the appearance of your search result.
So why are we discussing it here? Because it increases your content’s potential for inclusion in rich results, making you more appealing and raising click-through rates.
Additionally, the schema offers a variety of property options that are pertinent to local SEO, allowing you to choose appropriate schema categories.
By deciding to use Schema.org/bakery for your cupcake shop website, you are assisting search engines in comprehending the subject matter of your website.
To ensure validation, you must choose the sub-properties after choosing the appropriate category. This includes information about the company’s name, hours, service region, etc.
The service areas listed in a Google Business Profile should always match the Schema.org/areaServed on the local landing page, AND your local landing page should make reference to those same towns in its on-page content.
Read this article for a complete list of necessary and suggested schema attributes as well as details on validating your structured data. You may also learn more about Schema markup for WordPress by using a plugin.
6. Make Your Site Mobile-Friendly
If a faucet explodes in the middle of the night and you awaken to discover your bathroom flooded, would you:
Do a quick neighborhood search for the best emergency plumber on your laptop.
Grab your phone and open the Chrome app, then type “emergency plumber.”
It’s likely that you choose option number two if it is three in the morning.
But consider this:
At three in the morning, people don’t just prefer their smartphones to their PCs.
They frequently engage in it.
A mobile device accounts for over 59% of all website traffic.
All of this means that if you want to rank highly on Google, particularly for local SEO, your site must be optimized for mobile.
Here are six suggestions for optimizing your website for mobile:
Ensure that your website is responsive and displays well on various screen sizes.
Make sure your buttons are not too small.
Give emphasis to big typefaces.
Forget about text blockers and pop-ups.
Put the most crucial information in the spotlight.
Pick themes for WordPress that are optimized for mobile devices.
Make Your Most Important City Pages Unique as a Bonus
You don’t often need a separate page for each city to rank, so if you want to list all the cities in the area you service, just do so on the page.
Create unique material for each neighborhood or city to make the pages stand out.
Therefore, the decision is yours.
All the cities you serve can easily be listed on one page.
Alternatively, you might go ahead and make separate pages for each city.
Make sure each page’s content is distinct when you complete this stage.
I don’t just mean altering “hand-wrestling” to “arm-wrestling,” however.
You should conduct additional studies on your intended sector before writing specific and useful content for readers there.
Talk about the area’s hard water issue if you’re a plumber.
If you work as a florist, describe how you grow your plants in the environment where you are.
Talk about the local towns if you are interested in real estate.
Here is a fantastic illustration from 7th State Builders.
Techniques For Technical SEO On E-Commerce Sites
Building your client’s confidence by including details about a place or town is another excellent strategy.
People trust local businesses more than national chains, according to a OnePoll study done for CG Roxane. Even if you have many sites around the nation, you can imply that you are local by stating that you are familiar with the problems and circumstances in a particular area.
They’ll be impressed by how well you know the area and put their trust in you to address any local issues.
Make sure this information appears on every version of your website.
You don’t want to drop in the ranks now that Google has a mobile-first index since you neglected to optimize for mobile.
5 Resources To Increase Local SEO
What if there were hundreds of locations? How do you handle their listings?
Here are a few tools to scale your local SEO initiatives.
Text \sBrightLocal \sLocalClarity
Prepared To Focus On Local SEO?
By this point, I’ve hopefully made it very clear that local SEO is crucial. Additionally, just though you manage several locations in various cities, it doesn’t mean you can’t make it work for you.
You decide how you want to approach that. Would you like to design a unique landing page for each site? Or would you prefer to add every location separately?
Whatever decision you make, keep in mind the influence local SEO has on drawing people to your area.
Make sure you’re doing it properly, though. If after reading this article you’re still unclear about what to do, try putting yourself in the shoes of a consumer.
What sort of information are you seeking?
What would persuade you that your company is ideal for meeting their needs?
Local SEO is the greatest strategy to capitalize on the likelihood that geography will be one of the driving reasons.